Sjoerd Vroonland is a master of innovative craftsmanship and a distinctive designer. His iconic Extension Chair for MOOOI marked his breakthrough. He later designed the first collection for REVISED. His love for wood began at the age of sixteen, when his head, heart, and hands came together in the workshop. Since then, he has been building bridges between craftsmanship and innovation.

Sjoerd thinks in terms of construction and experience, with a design language that shows how something is made and details that stimulate the senses. His work exudes quality and speaks for itself, just like him.