Art. A word that evokes so many emotions, thoughts, and opinions. But when does something truly become art? Is it a matter of technique, recognition, or the impact it has on the viewer? Within the world of creation and expression, there are countless forms, categories, and perspectives. At ART[s] Gallery, we embrace the essence of art as something distinctive, innovative, and lasting.

Three perspectives on art

Although art can take many forms, it is often categorized into three broad types: decorative art, recognized art and museum art.

Decorative art

Decorative art serves an aesthetic purpose and is often intended to enhance a space. This type of art is created with an emphasis on harmony and atmosphere, without necessarily conveying a deeper message. Think of beautifully designed vases, paintings that complement an interior, or sculptures that evoke a specific ambiance. While decorative art does not always make a bold statement, it can still hold significant artistic value.

Recognized art

This category includes artworks that are considered valuable and meaningful by critics, collectors, and experts. These pieces have secured their place in the art world, often due to their innovative style, technical mastery, or the concept behind them. Artists in this category are frequently represented by galleries and exhibit in renowned art spaces. Recognition often stems from craftsmanship, originality, or the message the artwork conveys.

Museum art

The works that have earned a place in museums belong to the highest echelon of the art world. These are pieces of immeasurable historical, cultural, or conceptual significance. Often, they are unique masterpieces that represent a movement, era, or artistic revolution. Museum artworks have a timeless relevance and play a defining role in art history.

Where does ART[s] Gallery stand?

At ART[s] Gallery, we go beyond conventional definitions of art. We focus on distinctive works that are innovative and lasting —art that is truly unique, with few to no comparable artists. We focus on technical mastery, concept behind the works and the aesthetics in real living environments. Our collection consists of unique pieces or limited editions (maximum of 12 pieces per artist), ensuring that each work radiates exclusivity.

We carefully curate works that challenge conventions and offer fresh perspectives, ensuring that every piece tells a story beyond the visual. We believe art should not only be seen but felt—sparking curiosity, emotion, and connection between the artist and the viewer.

ART[s]’ perspective

The art world is often seen as exclusive and inaccessible, a place where entry depends on the right connections or prior knowledge of art. At ART[s], we believe it can—and should—be different. That’s why we are introducing a concept that is not only innovative, but also focused on making art accessible to a wide audience.

While we maintain an exclusive atmosphere, ART[s] is designed to be a space where art serves as a source of inspiration and connection, with prices suitable for every budget. Whether you are drawn to contemporary art, abstract works, or visual storytelling, there is always something to surprise and inspire you. Our approach combines innovation and accessibility: art becomes something everyone can enjoy and take home, regardless of their prior knowledge or experience.

But, more than that, we provide a platform for artists to share their stories, strengthening the connection between creators and viewers – giving art a deeper meaning. For those new to the world of art exhibitions, we provide a warm, welcoming, and homely experience with genuine attention and expert advice.

“Art is not a luxury product, but a source of inspiration and connection that should be accessible to everyone.” – Simone Jansen, founder & CEO of ART[s] Gallery.

When is Something Considered Art?

The future of art starts here

What makes ART[s] truly unique is the way we merge art with stories and personal advice. In addition to our exhibitions, we offer interactive and personal experiences, including opportunities to meet artists, participate in guided tours, and explore an extensive collection of paintings, visual artworks, in a space that is actually lived in.

With this innovative concept, we allow art to speak for itself—beyond trends or exclusivity. The diversity of our collection ensures that both seasoned art lovers and first-time visitors can find their way to ART[s].

“Art has a unique power. It inspires, moves and connects.”– Simone Jansen

Our mission is to make the art market not only more accessible but also more inclusive and dynamic. By bringing artists and visitors closer together, we foster a unique community where art remains at the heart of everything.

Visit one of our exhibitions and become inspired by our carefully curated collection of contemporary art!