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Meet the Founder – Simone Jansen

Meet the Founder – Simone Jansen

Meet the Founder – Simone Jansen

Simone Jansen is the founder of ART[s] Gallery and a transformative force in the art world. Her mission? To make art accessible and inspiring for everyone. With a unique combination of tradition and innovation, Simone has created a movement that brings art closer to everyday life. Her journey from a corporate career to entrepreneurship in the art sector illustrates how passion, creativity, and leadership can come together to reshape the art world.

From corporate leader to art pioneer

When Simone founded ART[s], she already had an impressive career at ABN AMRO, where she leveraged her leadership and strategic vision to empower entrepreneurs and build inclusive initiatives. As Head of Entrepreneur & Enterprise, she was instrumental in developing an international client proposition that won the Best Client Initiative Europe 2024 award. Additionally, she played a significant role in positioning ABN AMRO as “the best private bank for women” and served as a Board Member for Leading Ladies, a program focused on female leadership in the financial sector.

Her career in banking provided invaluable experience, yet she felt a deep calling to the art world. During her journey, Simone realized that many galleries felt traditional and unwelcoming, which did not align with her vision. This inspired her to create a gallery where art is presented in an accessible, welcoming, and personal way. With her expertise and passion, she transformed the gallery culture and set a new standard with ART[s].

The difference ART[s] makes

ART[s] Gallery goes beyond selling art; it creates meaningful experiences. Simone’s vision is clear: art should connect, inspire, and surprise. The gallery stands out by presenting art in a homely environment where visitors can easily form emotional connections with the artworks.

ART[s] also offers unique experiences, such as artist meet-and-greets and personalized art consultations. As one visitor noted: “I received excellent guidance in my search for a beautiful piece of art. It felt like I was at home.”

ART[s] serves as a creative platform where artists and visitors share stories within an art community that connects and inspires.

Breaking barriers, creating connections

Simone’s mission centers on reinventing the art market. She believes that art doesn’t have to be a luxury product but rather a source of inspiration that’s accessible to everyone. “We aim to reinvent the art market by offering art in a real living environment and within all budgets, and giving both established and emerging talents a platform,” Simone explains. “This allows us to make art accessible without compromising on quality or authenticity. It has fostered an inclusive art community where seasoned collectors and newcomers alike feel at home.”

Meet the Founder – Simone Jansen
Redefining the art experience

Under Simone’s leadership, ART[s] combines innovation with tradition. A great example is the use of digital framing, allowing visitors to immediately see how a piece of art would look in their own home. Simone explains: “Art should not only move you but also be practical and applicable, whether at home or in the office.”

ART[s] is also at the forefront of using Virtual Reality (VR), which enables art to be viewed in the correct context within a home or office space. With VR, we’re transforming the art experience and focusing on future growth. This innovative approach positions ART[s] as one of the pioneers in the market and a natural partner for interior designers seeking seamless integration of art into their projects.

With these innovations, we not only show how art fits into a home or office but also provide potential visitors and artists interested in exhibiting with a clear idea of the gallery. This makes art not just inspiring but also practical and personal. By combining technology, diversity, and human connection, ART[s] is building a future where art is relevant for everyone.

More than a gallery: A movement

Simone’s vision for ART[s] extends beyond the walls of the gallery. It’s a movement that bridges tradition and modernity, making art accessible to everyone. In short, ART[s] serves as a bridge between artists and enthusiasts, with stories, creativity, and connection at its heart. For Simone, ART[s] is not just a gallery but a space where people come together. “The most rewarding moments are when a visitor shares how deeply a piece of art has touched them. That’s why we do this,” she says.

Be inspired by Simone Jansen

Simone’s story shows what’s possible when you follow your passion and turn it into action. ART[s] Gallery is a reflection of her belief that art has the power to change lives.

Our Mission: Art for everyone

Our Mission: Art for everyone

Our Mission: Art for everyone

Art has a unique power. It inspires, moves, and connects, yet for many, the art world feels like a closed-off domain. At ART[s], we believe that art is a universal language that should be accessible to everyone.

Why Art?

Art is so much more than a painting on the wall or a sculpture in a gallery. It’s a source of emotion, creativity, and stories. However, art is often seen as something exclusive—a luxury for the “happy few”; At ART[s], we aim to break that stigma. Our mission is simple: to make art accessible to everyone, regardless of their background, knowledge, or budget.

“At ART[s], it’s not just about admiring art but experiencing it in an environment that feels like home.” – Simone Jansen, founder of ART[s] Gallery

Our vision: Accessible and human-centered art

At ART[s], we create more than just art galleries; we build communities. We want our visitors to experience art in a warm, home-like atmosphere. By presenting art in a context that feels like a real living environment, we make it easier for everyone to connect with the pieces.

We offer a diverse range of art, from paintings and visual art to abstract artworks and mixed media. Our exhibitions are ever-changing, ensuring that visitors always discover something new. Moreover, we provide artists with a platform to share their stories, adding an extra layer of meaning to the art.

“A fantastic experience! Starting with a glass of bubbles, followed by enjoying beautiful art. The personal attention and variety of artworks make all the difference.” – Google review from a visitor

An inclusive art market

A crucial part of our mission is to democratize the art market. At ART[s], we believe art shouldn’t be reserved for the elite. By offering affordable artworks and supporting emerging talent, we make art accessible to a wide audience. Our goal is to make art approachable without compromising on quality or authenticity.

Our Mission: Art for everyone
A bridge between art and people

ART[s] serves as a bridge between artists and art enthusiasts. Our galleries are designed to bring art to life in all its forms and to inspire visitors. From art exhibitions to personalized art advice, we strive to make art meaningful for everyone.

Additionally, we invest in innovative tools, such as digital framing, which allows visitors to see how a piece of art would look in their own homes. This makes art not only tangible but also personal.

“A stunning exhibition, meticulously organized! There was plenty of personal attention: I received excellent help in my search for the perfect artwork.” – Google review from a visitor

Putting the mission into action

Our mission isn’t just a vision on paper; it’s something we bring to life every day. Whether it’s organizing an art exhibition, building a community of artists, or welcoming new visitors, everything we do is aimed at making art more accessible and human-centered.

At ART[s], we’re proud of what we’ve accomplished so far, but we also know this is just the beginning. The future holds countless opportunities to further our mission and bring art into the lives of as many people as possible.

Experience it for yourself

Want to experience our mission firsthand? Visit one of our galleries and discover how ART[s] brings art closer to you. Be inspired by our exhibitions, meet our artists, and see how we are transforming the art market.

Innovating the Art World

Innovating the Art World

Innovating the Art World

The art world is often seen as exclusive and inaccessible, a place where you can only enter with the right connections or knowledge of art. At ART[s], we believe that it can—and should—be different. That’s why we are introducing a concept that is not only innovative but also focused on making art accessible to a wide audience.

A fresh perspective on art

An exclusive atmosphere, but at ART[s], we want to see art as a source of inspiration and connection, with prices suitable for every budget. Our approach combines innovation and accessibility: art becomes something everyone can enjoy and take home, regardless of prior knowledge or experience.

We offer a diverse range, from abstract works to visual art. Additionally, we use smart techniques such as digitally framing artworks in a photo of an existing living room, so you can immediately see how a piece looks in your own interior. For visitors who are new to the world of art exhibitions, we provide a welcoming, approachable, and warm experience focused on genuine attention and personalized advice.

“If you’re looking for beautiful art, the ART Gallery of Simone Jansen is a wonderful place to find something special and be inspired. Personally, I find it a barrier to visit exhibitions in Amsterdam, etc. I find it cold, and the atmosphere doesn’t appeal to me. But this setting, so cozy and peaceful, is highly recommended! No pressure, just enjoying everything there is to see.” – Google review from a visitor.

Art for everyone

The art market often seems designed for collectors and connoisseurs, but at ART[s], we break this pattern. Our art galleries and exhibitions provide a space where everyone feels welcome. Whether you love contemporary art, abstract art, or visual art, there is always something that can surprise and inspire you.

Additionally, we give artists a platform to share their stories. This strengthens the connection between the artist and the visitor, giving art a deeper meaning.

“Art is not a luxury product, but a source of inspiration and connection that should be accessible to everyone.” – Simone Jansen, the founder of ART[s] Gallery.

Innovating the Art World
An innovative concept

What sets us apart is how we connect art with innovation. In addition to our art exhibitions, we offer interactive and personalized experiences. This includes opportunities to meet artists, participate in guided tours, and access our extensive collection of paintings, visual artworks, and other art forms.

With this innovative concept, we aim to let art speak for itself, independent of trends or exclusivity. The diversity in our offerings ensures that both art lovers and curious visitors can find their way to ART[s].

“We are not just a franchise; we are a movement that aims to make art open and accessible to everyone.” – Simone Jansen, founder of ART[s] Gallery.

The future of art starts here

Our mission is to make the art market not only more accessible but also more inclusive and dynamic. By bringing artists and visitors closer together, we create a unique community where art is at the heart of everything.

Discover how ART[s] is redefining art and making it accessible to everyone. Visit one of our exhibitions and let yourself be inspired by our collection of modern, contemporary, and visual art.

Discover art in a homely atmosphere

Discover art in a homely atmosphere

Discover art in a homely atmosphere

Imagine this: you’re not entering a traditional art gallery, but a space that feels like home. No cold walls or distant display cases, but a warm and inviting environment where visual art seamlessly fits into everyday life. This is exactly what ART[s] envisions with our art exhibitions.

“Art is not just an investment in aesthetics; it’s a way to connect with yourself and enrich your surroundings.” – Simone Jansen, the founder of ART[s] Gallery.

Art comes to life

At ART[s], we believe art truly comes to life when displayed in a familiar setting. That’s why we present the artworks in a homely atmosphere. Our exhibitions are set up with comfortable furniture, atmospheric lighting, and accessories that complement the artworks. It feels like you’re visiting a good friend and are surprised by the art.

“Beautiful place with a collection that makes you dream. A step over the threshold and you are surprised by the fine combination of a homely welcome and a chic ambiance.” – Google review from a visitor

Our approach perfectly aligns with our mission: to give a warm welcome to art lovers and artists alike. By placing art in a context that is recognizable to everyone, we make it accessible and understandable. You don’t need to be an art expert to be moved by paintings, abstract art, or other forms of visual art.

Why a homely atmosphere?

This approach was not chosen lightly. Many people feel uncomfortable in traditional art galleries. The idea that you “need to know something” to understand art can be a barrier. We break down this barrier. With us, it’s not about complicated stories, but about a direct connection with art. The warm setting removes the formality so you can truly experience the art.

“At ART[s], it’s about breaking barriers and creating a community where everyone can experience and appreciate art.” – Simone Jansen, founder of ART[s] Gallery.

Additionally, a homely setting helps you envision how an abstract or visual artwork would fit into your own space. From that one painting above the sofa to the striking sculpture in the corner of your living room. At ART[s], you get inspired for every space in your home, even above the bathtub or on that small wall.

“Visited the exhibition with my son. Once again, I was surprised and we are inspired!” – Google review from a visitor

Discover art in a homely atmosphere
An experience that stays with you

During our art exhibitions, you are not only inspired by the art but also by the atmosphere. Think soft lighting, cozy seating, and a cup of coffee or a glass of wine while you stroll around. The ART[s] team ensures you feel welcome and is ready to guide you through the world behind each artwork.

Unsure? You can take advantage of our digital framing service. This means we can show you how an artwork would look in your home with just a simple photo. Whether you live in a modern apartment or a cozy family house, you can immediately see if the artwork completes your space.

“The advice and time that Simone and her team offer is wonderful. And when you manage to find two beautiful pieces for your home, your day is truly complete!” – Google review from a visitor

Experience it yourself

Curious about how contemporary and visual art comes to life in a homely setting? Plan a visit to one of our upcoming art exhibitions. You don’t need to be an art expert—just come as you are and let yourself be surprised. Discover how art can enrich your living environment and why ART[s] is more than just an art gallery.