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Media attention as valuable recognition

Media attention as valuable recognition

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Media attention as valuable recognition

Media attention is so much more than visibility alone. It is recognition, depth, and an opportunity to share stories that might otherwise go unheard. In a world where art and entrepreneurship are constantly evolving, publications in leading media provide context, trust, and meaning.

In 2025, ART[s] Gallery was fortunate to receive wonderful coverage in Leidsch Dagblad, Harper’s Bazaar, and Villa d’Arte. Articles that highlighted not only our growth, but above all the story, vision, and the artists behind ART[s]. With great gratitude, we share these moments below.

Media attention as valuable recognition

December 2025 – Villa d’Arte

Villa d’Arte is a leading lifestyle and art magazine focused on art, architecture, interior design, and culture, with a refined eye for aesthetics, craftsmanship, and personal stories. The magazine is known for its timeless photography and in-depth content, where living and art come together as expressions of identity and lifestyle.

From the article:
Simone’s favorite place in the house is the kitchen, as it is one of the few places with a view outside. “What’s wonderful is that you are drawn into the rooms when new art collections are displayed. All those sightlines constantly change, because we regularly change the wall colors. Did you know that colors emit vibrations? We experiment with this in addition to the art. A different wall color creates a completely different atmosphere.”

Creativity means life happiness to Simone. “I don’t understand how people can live without creativity. For me, it is breath, oxygen, life. Every time I walk around here or talk about a collection, my stress level drops. Nature and music are my sources of inspiration. But seeing artists at work is, of course, also inspiring. Personally, I love textile and paper art. Perhaps that has to do with the matte quality and vulnerability of the material. The three-dimensional effect also plays a major role.”

“How my love for art began, I honestly don’t know. What I have discovered is that I have a great talent: spatial insight. This allowed me to build this house without an architect. And when a new collection of 140 artworks arrives, I feel no tension at all. I see distributing the works as a beautiful challenge—an extremely useful talent when curating art.”

Photography: Louis Lemaire / fotolemaire.nl
Text & styling: Inge van Lieshout
Production: Insidehomepage
Publication: Villa d’Arte

Media attention as valuable recognition

December 2025 – Harper’s Bazaar

Harper’s Bazaar is an international fashion and lifestyle magazine known for its luxurious appearance. The magazine focuses on high fashion, beauty, art, and culture, and combines fashion editorials with interviews, trends, and in-depth features. Founded in 1867, Harper’s Bazaar is renowned for its elegant photography and influence on the fashion world.

“I’m a kind of Robin Hood. As much margin as possible should go to the artists, so they pay nothing. We now have four locations and will grow to ten branches over the next two years. I know this will become an international success. I feel it in everything. And I know how to get there.

When I look back on the past five years, I am most proud of the fact that, thanks to my passion and perseverance, I was able to bring renewal to a market that had been locked in place for years. I had no knowledge of art and no starting capital. For the first five years, I worked without paying myself a salary. Meanwhile, I had sleepless nights and gave up my 25-year career to grow ART[s].

I hold on to the unfiltered gratitude of the artists I work with and the reactions of visitors. Normally, artists are tied into exclusive contracts with a single gallery. If they don’t choose that route, they can almost never break through and must always work multiple jobs to make ends meet. I want to ensure they achieve fantastic sales, with respect, fairness, and freedom of movement as the foundation.” 

Read the complete article here.

Photography: Alina Krasieva
Styling: Pedro Dias, Frenken
Text: Lotte Verheul
Publication: Harper’s Bazaar
Special thanks: Miluska van ’t Lam

Media attention as valuable recognition

November 2025 – Leidsch Dagblad

Sometimes you are lucky enough to collaborate with a journalist like Theo de With.
Thank you for telling my entrepreneurial story on the front page of Leidsch Dagblad in November 2025.

“Full of optimism, she went to two renowned galleries in Amsterdam. She returned home disappointed. “Look, now I’m wearing beautiful jewelry and clothes again. But when I walked into those galleries, I was wearing old jeans and worn-out sneakers. I was simply ignored by the gallery owner. When I showed interest in a piece, he even reacted somewhat mockingly. Then a couple walked in, who were apparently regular clients. They were treated with every courtesy. ‘What a strange world this art world is,’ I thought.”

As a banker at ABN AMRO, she also knew that 85 percent of artists are unable to earn a livable income from their work. “To me, something didn’t add up. On the one hand, the gallery world is very elitist, and on the other hand, the artists themselves cannot make a living from it.”

Photography: Jacqueline Fuijkschot
Text: Theo de With
Publication: Leidsch Dagblad
Special thanks: Cathelijne Esser

Gratitude & looking ahead

These publications feel like gifts. They not only underscore the mission of ART[s] Gallery, but also give space to the voices of artists, makers, and innovators.

We are sincerely grateful to the journalists, editorial teams, and creatives who took the time and care to tell our story thoughtfully and honestly. With this recognition, we look ahead with confidence and inspiration—for art, for artists, and for everything that is yet to come.

Beyond Doing: Finding Ourselves Through Art

Beyond Doing: Finding Ourselves Through Art

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Beyond Doing: Finding Ourselves Through Art

In the rush of daily life, it’s easy to lose sight of what matters most: ourselves. With the world around us going faster than ever, finding a balance between doing and simply existing is essential. We’ve been caught in a cycle where we constantly filter, collect, and curate data, mostly on an unconscious level. In doing so, we often forget the deep connection between our human nature and true art.
 
Art isn’t just decoration; it’s a vital part of who we are. It has shaped cultures, inspired change, and brought meaning to human life for thousands of years. As we move through an age of increasing knowledge, can embracing creativity help us reconnect with ourselves?
 
This question has us reflect on how art can support our health and comes at a meaningful time. Not only is mental health a topic that finds its way on agenda’s more and more often, it also aligns with global health goals, especially the 2030 Agenda for Sustainable Development.
 
According to research, engaging with the arts conciously can play a key role in building healthier, more resilient, and connected communities, as well as positively impact our overall well-being. Creative activities can improve our mood and emotional state, enhance how content we feel with our lives, and help us connect with a deeper sense of purpose, meaning, and personal direction.
Beyond Doing: Finding Ourselves Through Art
If we conciously embrace this in our daily lives, where we already filter, collect, and curate, we can find ways to be more present, pay more attention, and actively engage with what attracts or repels us. In doing so, we can transforming our lives into a form of constant self-expression.
 
Imagine that you hear a fantastic piece of music or visit a gallery and see a beautiful sculpture. Whatever it may be, it can resonate deeply with you, and it is because artists have the unique ability to capture the essence of everyday human experiences and imperfections, and foster a sense of connection and understanding.
 
Compare this to science or technology, which prioritize functionality. Art focuses on self-expression and showcases individuals’ diverse journeys and viewpoints; this makes us who we are.
 
So, why don’t you come try this for yourself and come visit ART[s] Gallery? Book here.
The Brand: Redefining Curation, Connection and Contemporary Art

The Brand: Redefining Curation, Connection and Contemporary Art

The Brand: Redefining Curation, Connection and Contemporary Art

A new perspective on art, design and exclusivity

In a world where art is often either oversaturated online or locked behind the closed doors of traditional galleries, ART[s] Gallery offers something different: a carefully curated, deeply personal experience that connects collectors with contemporary European art in an accessible yet exclusive way. Founded by Simone Jansen, ART[s] has built a reputation for its distinctive aesthetic, thoughtful curation, and a presence that is both intimate and international.

With a growing webshop and plans for future franchise galleries in locations such as the Netherlands, Singapore and Spain, ART[s] balances exclusivity with accessibility. The collection features unique and limited-edition artworks that emphasize craftsmanship and emotional connection, allowing collectors to discover something truly special without the barriers of conventional galleries.

Curated Excellence in a complex Art Market

Navigating today’s art world can be overwhelming. Online marketplaces provide endless choices but often lack structure or guidance. Traditional galleries, on the other hand, can feel distant or intimidating. ART[s] cuts through this complexity by offering a carefully curated selection that lowers the threshold for art lovers while maintaining an aura of exclusivity.

ART[s] is not just about selling art—it’s about creating an experience. From the artists they represent to the way their exhibitions are designed, every detail reflects a commitment to quality and storytelling. Their collections feature both emerging and mid-career artists, bringing together works that are visually compelling and conceptually rich–timeless yet in tune with contemporary aesthetics.

Art that feels like home

What makes ART[s] unique is its approach to exhibitions. Unlike conventional white-cube galleries, ART[s] curates art in real, inspiring living spaces–from stylish homes to beautifully designed offices and lush gardens. This allows visitors to experience art in a natural setting, making it easier to imagine how a piece could fit into their own environment. 

Personal attention and storytelling are at the core of the ART[s] experience. Visitors are not treated as mere customers but as guests in a space designed to inspire. With a limited inventory and one-of-a-kind pieces, ART[s] ensures that each artwork carries true exclusivity–without making the gallery feel unapproachable. Rather than mass produced prints and reproductions, ART[s] offers an authentic, meaningful connection to art.

A waiting list for exhibitions adds to the experience, ensuring that those who attend are truly engaged, curious, and ready to discover something new. This approach has helped ART[s] build a loyal community of collectors and enthusiasts who appreciate both the quality of the work and the thoughtfulness of the presentation.

Connecting artists and collectors

Beyond aesthetics, ART[s] believes that understanding the stories behind the art enriches the viewing and buying experience. Through their exhibitions, online platforms, and social media presence, they provide insight into each artist’s background, inspirations, and creative philosophy. This connection between the creator and the audience adds depth and meaning to every acquisition, transforming each piece into more than just decor—it becomes a conversation, a statement, a piece of personal history.

Future franchise galleries will be selected with care, ensuring that each location aligns with ART[s]’s artistic mission and vision. These spaces will not only showcase art but also create an inviting atmosphere where visitors receive expert guidance and personalized advice. The goal is to make art more approachable while preserving the high standards of quality and curation that define ART[s].

The Brand: Redefining Curation, Connection and Contemporary Art

Sustainable and human-centered approach

Unlike large commercial galleries or mass-market online art platforms, ART[s] remains privately funded and strategically selective. They prioritize sustainability over expansion, ensuring that their brand remains recognizable and their quality of service remains high. Rather than growing too quickly, they focus on delivering exceptional experiences, staying true to their niche, and maintaining a human-centered sales approach.

Their success is not built on volume, but on authenticity, curation, and connection. Every artist they represent, every exhibition they create, and every collector they engage with contributes to an ecosystem where art remains personal, inspiring, and deeply meaningful.

The future of ART[s] Gallery

ART[s] is more than a gallery—it is a movement towards a new way of experiencing and collecting art. Their dedication to aesthetic excellence, curated exclusivity, and meaningful connections has positioned them as one of the most distinctive and forward-thinking art brands today.

With a growing global presence, a thriving community of artists and collectors, and a philosophy that values quality over quantity, ART[s] is redefining the way people interact with contemporary European art.

“Art is not just something to look at—it is something to live with, to connect with, and to experience.” – Simone Jansen, founder of ART[s] Gallery

Whether in a physical gallery, a curated home exhibition, or through a digital showcase, ART[s] continues to create spaces where art is not only seen but felt. The journey is just beginning.

When is Something Considered Design?

When is Something Considered Design?

When is Something Considered Design?

A look into the world of form, function, and artistic innovation

Design. A concept that intertwines creativity with purpose. But when does something truly become design? Is it defined by its usability, aesthetic appeal, or the way it shapes our daily lives? In the world of art and functionality, design takes many forms, influencing both the practical and the conceptual. At ART[s] Gallery, we embrace design as an art form that is innovative, intentional, and transformative.

Three perspectives on design

Design is a broad field, but it can often be categorized into three main areas: functional design, aesthetic design, and iconic design. Each plays a unique role in the intersection of art and practicality.

Functional: when art serves a purpose

Design, at its core, serves a function. It exists to improve usability, enhance efficiency, or solve problems, often merging form with necessity. Think of the Bauhaus movement, which revolutionized design by blending art and function, creating pieces that were not only visually striking but also inherently useful. Marcel Breuer’s Wassily Chair, for example, is an icon of functional design—its tubular steel structure was groundbreaking in both material use and minimalism.

In the contemporary art world, functional design is evident in the works of artists who push the boundaries between sculpture and utility. Consider the Droog Design collective, whose conceptual furniture pieces challenge conventional ideas of function while remaining fully usable. Their Rag Chair, made from discarded fabric, is as much an art installation as it is a seating object.

Aesthetic: where beauty meets purpose

While function is key, aesthetics define how we experience design. Aesthetic design prioritizes visual appeal, emotion, and storytelling, transforming everyday objects into works of art. A striking example is Zaha Hadid’s architectural works, where fluid, organic forms redefine how we interact with space. Her furniture designs, such as the Liquid Glacial Table, blur the line between sculpture and function, making everyday objects feel like masterpieces.

In the art world, Olafur Eliasson integrates aesthetic design into immersive installations that play with light, perception, and spatial awareness. His works, such as The Weather Project at Tate Modern, showcase how design can be both experiential and visually captivating, creating environments that evoke emotion.

Iconic: when design becomes art

Some designs transcend their original function and become cultural symbols. Iconic design is timeless—it influences industries, sets trends, and redefines standards. The Eames Lounge Chair is not just a piece of furniture; it is a statement of mid-century modernism, blending comfort, craftsmanship, and sculptural beauty.

In the realm of fine art, Jeff Koons’ Balloon Dog sculptures are a perfect example of how design can become an artistic icon. Originally inspired by simple balloon animals, these stainless steel sculptures elevate a common form into something monumental, playful, and instantly recognizable.

Where does ART[s] Gallery stand?

At ART[s] Gallery, we celebrate the intersection of art and design. We curate pieces that challenge traditional boundaries, emphasizing works that are not only visually compelling but also thought-provoking and functional, as we strive for the most inspirational real living spaces. Our collection features unique pieces or limited editions (no more than 12 per artist), ensuring exclusivity and artistic integrity.

We believe that design is not merely about form or function—it is about experiencing. Whether it’s an art installation that interacts with its environment, a sculptural chair that redefines sitting, or a table that challenges our perception of space, design should inspire and engage on multiple levels.

ART[s]’ perspective

Design is often viewed as either purely utilitarian or as a luxury reserved for a select few. At ART[s] Gallery, we believe in making design accessible while maintaining artistic excellence. Our space is an immersive experience where art and design converge, allowing visitors to explore pieces that redefine both beauty and functionality.

Whether you are drawn to contemporary design, avant-garde concepts, or timeless craftsmanship, our collection is curated to inspire. We bridge the gap between knowledge and accessibility, ensuring that design is not just admired but integrated into daily life.

Beyond showcasing exceptional works online, we also provide a platform for designers and artists. 

By fostering a deeper connection between creators and audiences, we bring meaning to design, transforming it from an object into an experience. Whether you are a seasoned collector or a first-time visitor, ART[s] offers a welcoming environment with expert guidance tailored to your interests.

“Design is where art meets purpose, creating objects that are not only beautiful but also meaningful.” – Simone Jansen, founder en CEO of ART[s] Gallery

When is Something Considered Design?

Our Design House online

Our mission is to make design more accessible, inclusive, and thought-provoking. By bringing artists, designers, and visitors closer together, we create a community where design is not just something to observe, but something to experience, challenge, and enjoy.

Visit one of our Design House online and immerse yourself in a world of design, carefully curated by us!

When is Something Considered Art?

When is Something Considered Art?

When is Something Considered Art?

Art. A word that evokes so many emotions, thoughts, and opinions. But when does something truly become art? Is it a matter of technique, recognition, or the impact it has on the viewer? Within the world of creation and expression, there are countless forms, categories, and perspectives. At ART[s] Gallery, we embrace the essence of art as something distinctive, innovative, and lasting.

Three perspectives on art

Although art can take many forms, it is often categorized into three broad types: decorative art, recognized art and museum art.

Decorative art

Decorative art serves an aesthetic purpose and is often intended to enhance a space. This type of art is created with an emphasis on harmony and atmosphere, without necessarily conveying a deeper message. Think of beautifully designed vases, paintings that complement an interior, or sculptures that evoke a specific ambiance. While decorative art does not always make a bold statement, it can still hold significant artistic value.

Recognized art

This category includes artworks that are considered valuable and meaningful by critics, collectors, and experts. These pieces have secured their place in the art world, often due to their innovative style, technical mastery, or the concept behind them. Artists in this category are frequently represented by galleries and exhibit in renowned art spaces. Recognition often stems from craftsmanship, originality, or the message the artwork conveys.

Museum art

The works that have earned a place in museums belong to the highest echelon of the art world. These are pieces of immeasurable historical, cultural, or conceptual significance. Often, they are unique masterpieces that represent a movement, era, or artistic revolution. Museum artworks have a timeless relevance and play a defining role in art history.

Where does ART[s] Gallery stand?

At ART[s] Gallery, we go beyond conventional definitions of art. We focus on distinctive works that are innovative and lasting —art that is truly unique, with few to no comparable artists. We focus on technical mastery, concept behind the works and the aesthetics in real living environments. Our collection consists of unique pieces or limited editions (maximum of 12 pieces per artist), ensuring that each work radiates exclusivity.

We carefully curate works that challenge conventions and offer fresh perspectives, ensuring that every piece tells a story beyond the visual. We believe art should not only be seen but felt—sparking curiosity, emotion, and connection between the artist and the viewer.

ART[s]’ perspective

The art world is often seen as exclusive and inaccessible, a place where entry depends on the right connections or prior knowledge of art. At ART[s], we believe it can—and should—be different. That’s why we are introducing a concept that is not only innovative, but also focused on making art accessible to a wide audience.

While we maintain an exclusive atmosphere, ART[s] is designed to be a space where art serves as a source of inspiration and connection, with prices suitable for every budget. Whether you are drawn to contemporary art, abstract works, or visual storytelling, there is always something to surprise and inspire you. Our approach combines innovation and accessibility: art becomes something everyone can enjoy and take home, regardless of their prior knowledge or experience.

But, more than that, we provide a platform for artists to share their stories, strengthening the connection between creators and viewers – giving art a deeper meaning. For those new to the world of art exhibitions, we provide a warm, welcoming, and homely experience with genuine attention and expert advice.

“Art is not a luxury product, but a source of inspiration and connection that should be accessible to everyone.” – Simone Jansen, founder & CEO of ART[s] Gallery.

When is Something Considered Art?

The future of art starts here

What makes ART[s] truly unique is the way we merge art with stories and personal advice. In addition to our exhibitions, we offer interactive and personal experiences, including opportunities to meet artists, participate in guided tours, and explore an extensive collection of paintings, visual artworks, in a space that is actually lived in.

With this innovative concept, we allow art to speak for itself—beyond trends or exclusivity. The diversity of our collection ensures that both seasoned art lovers and first-time visitors can find their way to ART[s].

“Art has a unique power. It inspires, moves and connects.”– Simone Jansen

Our mission is to make the art market not only more accessible but also more inclusive and dynamic. By bringing artists and visitors closer together, we foster a unique community where art remains at the heart of everything.

Visit one of our exhibitions and become inspired by our carefully curated collection of contemporary art!

Spotlight: Our story in the media

Spotlight: Our story in the media

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Spotlight: Our story in the media

At ART[s] Gallery, we believe in the power of connection—not only between art and people but also between our story and the world. Over the past few years, we have had the privilege of sharing our story through various media, including television programs, articles in leading magazines and interviews with our founder, Simone Jansen. These collaborations have allowed us to present our gallery in a personal and inspiring way to a wider audience. We are grateful for these opportunities and invite you to explore our media highlights. Happy reading and listening!

A unique home and gallery on “BinnensteBuiten”

In the NPO2 program BinnensteBuiten, viewers were given an exclusive look inside the historic building of Simone Jansen, founder of ART[s] Gallery. Located on the Sancta Maria estate in Noordwijk, the building was once part of a former psychiatric institution for women. In 2018, Simone passionately renovated it into a tranquil and inspiring gallery. During the broadcast, Simone shared openly:

“I am especially grateful that after 40 years of searching for my place, I have finally found somewhere to root myself. A place where I have been able to instill my own character into this house, where my soul resides. But also where, after many travels and moves, I can finally come home.”

This story highlights not only her personal dedication but also the unique atmosphere that ART[s] offers to art lovers.

Want to watch the episode? Click on the image below.

Spotlight: Our story in the media

An inspiring interview with Floris ten Duis

What motivates someone to transition from a successful corporate career to opening their own art gallery? In a detailed interview with Floris ten Duis, Simone shares her personal journey. She recounts how, as a young girl, she learned to achieve big dreams with limited resources—lessons that shaped her entrepreneurial spirit.

This interview provides an intimate glimpse into the person behind ART[s]: a story of perseverance, passion and a belief in the power of art.

Watch the full interview by clicking on the image below.

Spotlight: Our story in the media

In the Spotlight in LEVEN! Magazine

LEVEN! Magazine, a leading lifestyle platform, dedicated an article to ART[s] Gallery. The article, titled “Kunst bewonderen” (Admiring Art), not only highlighted the gallery but also focused on Simone’s vision. It explored how ART[s] creates a space where art and a sense of home intertwine.

The article emphasized our personal approach: a gallery where visitors feel welcome and artists have the space to share their stories. This makes art more accessible than ever before.

The article can be viewed in the image below.

Spotlight: Our story in the media

Connecting people with art

Our media appearances align perfectly with our mission: to open doors to contemporary art and inspire people with meaningful stories. Whether through television, an interview, or an article, we are proud that these moments contribute to our goal of bringing art closer to the public.

Be inspired

Whether you visit our gallery, follow us online, or are curious about contemporary art, ART[s] is here to inspire you. Explore the beautiful images from the BinnensteBuiten broadcast, the interview with Simone, or the article in LEVEN! Magazine.

Come by, discover the stories behind our artworks and experience how ART[s] brings art to life. Together we make art accessible, connecting and inspiring.

Interested in a media story about ART[s]?

Would you like to learn more about ART[s] Gallery? We’re happy to share our story, offering unique insights into our gallery, artworks and vision. Whether you’re looking for interviews, visuals or background information, we’re here to help.

Media contact:

Simone Jansen
Founder & CEO ART[s] Gallery
+31 6 302 90 159
info@artsgallery.nl

Our commitment to Quality

Our commitment to Quality

Our commitment to Quality

At ART[s] Gallery, quality is at the heart of everything we do. Whether you visit our gallery to discover unique artworks, wish to purchase a painting online or invest in modern art, we ensure every step of your experience is infused with attention to detail, authenticity and craftsmanship. For us, quality is the key to trust, inspiration and connection. Our gallery is a place where creativity flourishes and every visitor, artist and art enthusiast feels at home.

Art chosen with care

A visit to ART[s] Gallery is no ordinary art experience. We work closely with both established artists and emerging talent to curate a collection that leaves a lasting impression. Our gallery for modern art offers a diverse range of works, from abstract art and contemporary pieces to exclusive limited-edition artworks. Every piece is carefully selected to align with our identity and the vision of our gallery.

Quality in the visitor experience

At ART[s], we believe that art should be accessible to everyone. That’s why our gallery is about more than just art exhibitions; it’s a place where visitors can feel at home.

We provide not only modern art but also a warm and personal approach. Whether you’re an experienced art collector or visiting an art gallery for the first time, you’ll always feel welcome with us.

We continue our commitment to quality online by offering everyone the opportunity to view or purchase artworks. Our webshop is designed with the same care as we dedicate to our physical exhibitions, allowing you to discover original artworks from the comfort of your home.

Our commitment to Quality

A platform for artists

An important part of our mission is building a community. ART[s] is more than a gallery; it’s a platform where artists and art lovers come together. We provide a stage for artists to share their stories and showcase their work to a broad audience.

By combining a strong network of local and international artists, we offer the opportunity to discover not only artworks by renowned artists but also pieces by emerging talent.

Innovation meets tradition

ART[s] is a pioneer in the art world. With technologies like Virtual Reality and digital framing, we set a new standard for how art is presented. Digital framing allows artworks to be displayed flexibly and seamlessly in the visitor’s home, office or any other space. Our gallery for contemporary art blends tradition and modernity, making art not only inspiring but also practical and personal.

These digital tools bring art to life in your home or office environment. Imagine viewing a painting in the gallery and instantly seeing how it fits into your interior.

Experience ART[s] for yourself

Curious about what ART[s] can offer you? Visit our gallery or explore our artworks online. Be inspired by modern art, contemporary pieces and unique creations from emerging talent. Plan your visit here or explore our online collection via our webshop and experience how we are redefining art.

Meet the Founder – Simone Jansen

Meet the Founder – Simone Jansen

Meet the Founder – Simone Jansen

Simone Jansen is the founder of ART[s] Gallery and a transformative force in the art world. Her mission? To make art accessible and inspiring for everyone. With a unique combination of tradition and innovation, Simone has created a movement that brings art closer to everyday life. Her journey from a corporate career to entrepreneurship in the art sector illustrates how passion, creativity, and leadership can come together to reshape the art world.

From corporate leader to art pioneer 

When Simone founded ART[s], she already had an career at ABN AMRO, where she leveraged her leadership and strategic vision to empower entrepreneurs and build inclusive initiatives. As Head of Entrepreneur & Enterprise, she was instrumental in developing an international client proposition that won the Best Client Initiative Europe 2024 award. Additionally, she played a role in positioning ABN AMRO as “the best private bank for women” and served as a Board Member for Leading Ladies, a program focused on female leadership in the financial sector.

Her career in banking provided invaluable experience, yet she felt a deep calling to the art world. During her journey, Simone realized that many galleries felt traditional and unwelcoming, which did not align with her vision. This inspired her to create a gallery where art is presented in an accessible, welcoming, and personal way. With her expertise and passion, she transformed the gallery culture and set a new standard with ART[s].

The difference ART[s] makes

ART[s] Gallery goes beyond selling art; it creates meaningful experiences. Simone’s vision is clear: art should connect, inspire, and surprise. The gallery stands out by presenting art in a homely environment where visitors can easily form emotional connections with the artworks.

ART[s] also offers unique experiences, such as artist meet-and-greets and personalized art consultations. As one visitor noted: “I received excellent guidance in my search for a beautiful piece of art. It felt like I was at home.”

ART[s] serves as a creative platform where artists and visitors share stories within an art community that connects and inspires.

Breaking barriers, creating connections

Simone’s mission centers on reinventing the art market. She believes that art doesn’t have to be a luxury product but rather a source of inspiration that’s accessible to everyone. “We aim to reinvent the art market by offering art in a real living environment and within all budgets, and giving both established and emerging talents a platform,” Simone explains. “This allows us to make art accessible without compromising on quality or authenticity. It has fostered an inclusive art community where seasoned collectors and newcomers alike feel at home.”

Meet the Founder – Simone Jansen

Redefining the art experience

Under Simone’s leadership, ART[s] combines innovation with tradition. A great example is the use of digital framing, allowing visitors to immediately see how a piece of art would look in their own home. Simone explains: “Art should not only move you but also be practical and applicable, whether at home or in the office.”

ART[s] is also at the forefront of using Virtual Reality (VR), which enables art to be viewed in the correct context within a home or office space. With VR, we’re transforming the art experience and focusing on future growth. This innovative approach positions ART[s] as one of the pioneers in the market and a natural partner for interior designers seeking seamless integration of art into their projects.

With these innovations, we not only show how art fits into a home or office but also provide potential visitors and artists interested in exhibiting with a clear idea of the gallery. This makes art not just inspiring but also practical and personal. By combining technology, diversity, and human connection, ART[s] is building a future where art is relevant for everyone.

More than a gallery: A movement

Simone’s vision for ART[s] extends beyond the walls of the gallery. It’s a movement that bridges tradition and modernity, making art accessible to everyone. In short, ART[s] serves as a bridge between artists and enthusiasts, with stories, creativity, and connection at its heart. For Simone, ART[s] is not just a gallery but a space where people come together. “The most rewarding moments are when a visitor shares how deeply a piece of art has touched them. That’s why we do this,” she says.

Be inspired by Simone Jansen

Simone’s story shows what’s possible when you follow your passion and turn it into action. ART[s] Gallery is a reflection of her belief that art has the power to change lives.

Our Mission: Art for everyone

Our Mission: Art for everyone

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Our Mission: Art for everyone

Art has a unique power. It inspires, moves, and connects, yet for many, the art world feels like a closed-off domain. At ART[s], we believe that art is a universal language that should be accessible to everyone.

Why Art?

Art is so much more than a painting on the wall or a sculpture in a gallery. It’s a source of emotion, creativity, and stories. However, art is often seen as something exclusive—a luxury for the “happy few”; At ART[s], we aim to break that stigma. Our mission is simple: to make art accessible to everyone, regardless of their background, knowledge, or budget.

“At ART[s], it’s not just about admiring art but experiencing it in an environment that feels like home.” – Simone Jansen, founder of ART[s] Gallery

Our vision: Accessible and human-centered art

At ART[s], we create more than just art galleries; we build communities. We want our visitors to experience art in a warm, home-like atmosphere. By presenting art in a context that feels like a real living environment, we make it easier for everyone to connect with the pieces.

We offer a diverse range of art, from paintings and visual art to abstract artworks and mixed media. Our exhibitions are ever-changing, ensuring that visitors always discover something new. Moreover, we provide artists with a platform to share their stories, adding an extra layer of meaning to the art.

“A fantastic experience! Starting with a glass of bubbles, followed by enjoying beautiful art. The personal attention and variety of artworks make all the difference.” – Google review from a visitor

An inclusive art market

A crucial part of our mission is to democratize the art market. At ART[s], we believe art shouldn’t be reserved for the elite. By offering affordable artworks and supporting emerging talent, we make art accessible to a wide audience. Our goal is to make art approachable without compromising on quality or authenticity.

Our Mission: Art for everyone

A bridge between art and people

ART[s] serves as a bridge between artists and art enthusiasts. Our galleries are designed to bring art to life in all its forms and to inspire visitors. From art exhibitions to personalized art advice, we strive to make art meaningful for everyone.

Additionally, we invest in innovative tools, such as digital framing, which allows visitors to see how a piece of art would look in their own homes. This makes art not only tangible but also personal.

“A stunning exhibition, meticulously organized! There was plenty of personal attention: I received excellent help in my search for the perfect artwork.” – Google review from a visitor

Putting the mission into action

Our mission isn’t just a vision on paper; it’s something we bring to life every day. Whether it’s organizing an art exhibition, building a community of artists, or welcoming new visitors, everything we do is aimed at making art more accessible and human-centered.

At ART[s], we’re proud of what we’ve accomplished so far, but we also know this is just the beginning. The future holds countless opportunities to further our mission and bring art into the lives of as many people as possible.

Experience it for yourself

Want to experience our mission firsthand? Visit one of our galleries and discover how ART[s] brings art closer to you. Be inspired by our exhibitions, meet our artists, and see how we are transforming the art market.

Innovating the Art World

Innovating the Art World

Innovating the Art World

The art world is often seen as exclusive and inaccessible, a place where you can only enter with the right connections or knowledge of art. At ART[s], we believe that it can—and should—be different. That’s why we are introducing a concept that is not only innovative but also focused on making art accessible to a wide audience.

A fresh perspective on art

An exclusive atmosphere, but at ART[s], we want to see art as a source of inspiration and connection, with prices suitable for every budget. Our approach combines innovation and accessibility: art becomes something everyone can enjoy and take home, regardless of prior knowledge or experience.

We offer a diverse range, from abstract works to visual art. Additionally, we use smart techniques such as digitally framing artworks in a photo of an existing living room, so you can immediately see how a piece looks in your own interior. For visitors who are new to the world of art exhibitions, we provide a welcoming, approachable, and warm experience focused on genuine attention and personalized advice.

“If you’re looking for beautiful art, the ART Gallery of Simone Jansen is a wonderful place to find something special and be inspired. Personally, I find it a barrier to visit exhibitions in Amsterdam, etc. I find it cold, and the atmosphere doesn’t appeal to me. But this setting, so cozy and peaceful, is highly recommended! No pressure, just enjoying everything there is to see.” – Google review from a visitor.

Art for everyone

The art market often seems designed for collectors and connoisseurs, but at ART[s], we break this pattern. Our art galleries and exhibitions provide a space where everyone feels welcome. Whether you love contemporary art, abstract art, or visual art, there is always something that can surprise and inspire you.

Additionally, we give artists a platform to share their stories. This strengthens the connection between the artist and the visitor, giving art a deeper meaning.

“Art is not a luxury product, but a source of inspiration and connection that should be accessible to everyone.” – Simone Jansen, the founder of ART[s] Gallery.

Innovating the Art World

An innovative concept

What sets us apart is how we connect art with innovation. In addition to our art exhibitions, we offer interactive and personalized experiences. This includes opportunities to meet artists, participate in guided tours, and access our extensive collection of paintings, visual artworks, and other art forms.

With this innovative concept, we aim to let art speak for itself, independent of trends or exclusivity. The diversity in our offerings ensures that both art lovers and curious visitors can find their way to ART[s].

“We are not just a franchise; we are a movement that aims to make art open and accessible to everyone.” – Simone Jansen, founder of ART[s] Gallery.

The future of art starts here

Our mission is to make the art market not only more accessible but also more inclusive and dynamic. By bringing artists and visitors closer together, we create a unique community where art is at the heart of everything.

Discover how ART[s] is redefining art and making it accessible to everyone. Visit one of our exhibitions and let yourself be inspired by our collection of modern, contemporary, and visual art.

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